On display now: Wakawaka! 40 Years of PAC-MAN

Extended until 24 January

One of the most iconic video game characters turned 40 this year - PAC-MAN!

The famous yellow muncher was a game changer for gaming and is as popular as ever. Storyworld celebrates the anniversary of this arcade legend with a temporary exhibition.

Photo of boys playing PAC-MAN, 1984 © Han Singels

Extended until 24 January

About PAC-MAN and the exhibition

PAC-MAN truly was a game-changer in the world of arcade video games. Did you know that it was the very first game to utilize an iconic and recognizable character as a lead character? And that PAC-MAN tells a story through its gameplay and video interludes?

This revolutionary role extends into areas like video game marketing, and the expansion of the gaming audience to women and other demographics.

Game design, themes and colours

The exhibition explains the crucial role of the game design. Designer Toru Iwatani and his team deliberately looked at things women and other non-gaming demographics could want from a game (a lighthearted food theme, use of bright colours, easy difficulty settings at the start of the game), thus breaking every rule in the book such as use space themes, hard colours and make difficult games for 'true' gamers to sink their teeth in.

Pencil sketches, PAC-MAN posters and collector's items

Storyworld is the only European museum to have gained the approval and cooperation of Japanese video game company BANDAI NAMCO Entertainment Inc. for the public display of objects. Our exhibition will therefore include the first pencil sketches of PAC-MAN and the first Japanese PAC-MAN posters and adverts.

Arjan Terpstra, curator of the exhibition and co-author of the PAC-MAN anniversary book that will be published, has also sourced unique PAC-MAN collector’s items from the 80s and 90s from all over the world for the Groningen display. And of course you can play PAC-MAN on one of the original arcade gaming cabinets!

Plan your visit

Visit Storyworld to learn about the origins of PAC-MAN. Find out why the game was so revolutionary and why the tiny yellow muncher became such a huge success in Japan and beyond.

Please buy your tickets with timeslot online in advance. A Storyworld ticket gives you access to the museum itself and the presentation room where you can admire the production process of PAC-MAN.

Buy your tickets


Born on May 22, 1980, PAC-MAN immediately rose to meteoric popularity, first in video game arcades, then on the pop culture stage and through an array of branding and entertainment appearances throughout the 1980’s and 1990’s. With a brand recognition rate of 90% around the world, PAC-MAN’s image and brand continues to be one of the most beloved and recognized on the planet.

Learn more about PAC-MAN’S 40th Anniversary celebrations, please visit:

PAC-MAN™&©BANDAI NAMCO Entertainment Inc.